品牌規劃 / Brand planning

品牌規劃的核心在於建立與眾不同的品牌識別,為品牌建設設立目標、方向、原則與指導策略,為日後的具體品牌建設戰術與行為制定一套標準。
因應每一位客戶的需求量身訂做一套完整的企業識別,一直是百事聯的不斷尋求的目標。

A corporate identity or corporate image is the manner which a corporation, firm or business presents themselves to the public,
such as customers and investors as well as employees.
It is a primary task of the corporate communications department to maintain and build this identity to accord with and facilitate business objectives.
It is typically visually manifested by way of branding and the use of trademarks.

平面設計 / Graphic design

有了完整的企業識別後,依客戶的需求,運用到商品、文宣以及網頁設計上,增加曝光率。
每一次的設計都是一場旅行,每一段路都有不同的靈感激發與風景,不斷的自我成長與精進,也是百事聯想與客戶分享的心路歷程。

Graphic design is the process of visual communication and problem-solving using one or more of typography,
photography and illustration. The field is considered a subset of visual communication and communication design.
Graphic designers create and combine symbols, images and text to form visual representations of ideas and messages.

空間規劃 / Space planning

引荐過去的經驗,參考新潮的流行,不斷的與客戶溝通調整,將客戶的想法與設計師的建議相結合,才能完整的將識別體現在空間設計中。

A chart or map of space requirements for a tenant which include wall/door locations, room sizes, and even furniture layouts.

合作夥伴 / Our partners